August 5, 2014
Media Contact: Jim Zullo, Executive Director
732.545.9002, ext. 111
Elijah’s Promise Opens ‘Better World Market’ in Somerset;
Proceeds Go Toward Fighting Hunger and Poverty
FRANKLIN TOWNSHIP, N.J. – Better World Market, a new market-café in Somerset operated by Elijah’s Promise, offers the community a way to support its efforts to end hunger and poverty while enjoying Jersey produce, locally sourced food items, fresh-baked goods, fresh coffee and grab-and-go meals.
Located at 1743 Route 27 at the corner of Skillman Lane, the Better World Market is a new initiative by the New Brunswick-based nonprofit organization, which uses food as a tool to help break the cycle of poverty, alleviate hunger and change lives. Proceeds from the market will support meals at Elijah’s Promise’s Community Soup Kitchen while also providing critical job training and employment opportunities through its Promise Culinary School.
The market is open Thursdays and Fridays, from 7 a.m. to 7 p.m.; Saturdays, 8 a.m. to 7 p.m.; and Sundays, 8 a.m. to 5 p.m. It will operate during the spring, summer and fall months. It features comfortable indoor and outdoor seating overlooking the historic Suydam Farm. A formal grand opening is planned for September.
The Better World Market offers Jersey produce direct from Suydam Farm and other local farmers, handcrafted molé and exotic spice blends from Corazón Kitchen in New Brunswick, gelato, and fresh-brewed coffee from Rojo’s Roastery and OQ Coffee Co. Baked goods are freshly made by Better World Bakery, a project of Elijah’s Promise and KNEAD Baked Goods, a recent participant on CNBC’s reality series “Restaurant Startup.” Grab-and-go meals, salads and other meal items are made by Elijah’s Promise’s Promise Culinary School and Promise Catering. Flowers, cards and other gift items also are available.
“The Better World Market is an exciting new undertaking for Elijah’s Promise. It represents one of our core missions – to create businesses for social good,” said Jim Zullo, executive director of Elijah’s Promise. “By supporting the market, customers are not only supporting local farmers and food purveyors, they are also supporting programs that provide food, culinary training and other services to persons in need in our community.”
Since its establishment in 1989, Elijah’s Promise has used food as a tool to alleviate hunger, empower lives and invite justice for the most vulnerable members of the Central New Jersey community.
In addition to the Better World Market, Elijah’s Promise operates a community soup kitchen at 18 Neilson St., New Brunswick; the Promise Culinary School; Promise Catering, and the “pay-what-you-can” A Better World Café in Highland Park. Elijah’s Promise also connects low-income individuals and families with social and health services. With the support of volunteers, donors and community partners, the organization serves more than 100,000 meals per year, trains previously unskilled workers for careers in the food service industry, supports community gardening and offers healthy cooking classes.
Mailing Address: 211 Livingston Ave., New Brunswick, NJ08901
Soup Kitchen: 18 Neilson St., New Brunswick, NJ, 08901